The Bus Yard is a pop-up food and drinks venue based at Liverpool's Crosby
Marina (U.K.). My task was to design the companies logo. If you would like to
know more about The Bus Yard, please use the following links:
The general direction of the design was established very early on so there
wasn't much variation is the designs during the creation process. With that
said, you can see some of the concepts which didn't make the cut in 'The Bus
Yard Concept Designs' sketchbook.
One of the requirements of the brief was to design the 'main' logo and provide a
collection of variations of it. The reason for this was so the people at The
Bus Yard could easily integrate the logo into future marketing material,
signage, uniforms Etc. The outcome of the project is the series of images
below.